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TATHVEN AGENTIC ERP
Tathven CRM · sales and support

Win the deal and keep the customer,
inside the ERP you already run.

Most CRMs sit outside the business. Sales keeps its leads in one tool, support keeps its tickets in another, and neither can see an invoice, a dispatch or a customer’s account. Tathven CRM is built into Tathven Agentic ERP. A lead becomes the same customer your accounts team bills, a deal links to the same quotation your sales desk issued, and a support ticket sits on the same customer record your warehouse ships to.

CRM dashboard: open, unassigned, new and resolved tickets, open and weighted pipeline, win rate, and the forecast and pipeline charts
The CRM dashboard: open tickets, pipeline value and win rate at a glance.
One journey, one system

From the first enquiry
to the last support ticket

Every step happens in one application, with one login, one set of permissions and one customer record.

1Enquiry

By email, WhatsApp or phone: the lead is captured, and AI scores how hot it is

2Follow-ups

Scheduled until the lead is qualified

3Deal

Opened, with its quotation linked

4Won

A customer in the ERP: orders, invoices, dispatch

5Support

Tickets on the same customer; AI sets the priority and drafts the reply

Leads and deals

Every enquiry captured,
every deal forecast

The hottest prospects rise to the top without anyone sorting by hand, and the forecast matches the books.

Lead management

Capture every enquiry with its source and likely value. Move it through New → Contacted → Qualified, then convert it into a real ERP customer in one step.

Duplicate protection

The moment you type a phone number or email, Tathven shows whether that person is already a lead or a customer, so two salespeople never chase the same buyer.

AI lead scoring

Every new or changed lead gets a hotness from 0 to 100 (Hot, Warm or Cold) with a one-line reason. Set a lead’s hotness yourself and the AI never overrides it.

Follow-ups that don’t slip

Schedule a call, meeting or task with a due time. My Follow-ups sorts everything into Overdue, Today and Upcoming. Finishing one lets you book the next in the same step.

Stale-lead alerts

A lead nobody has touched for a set number of days, with nothing scheduled, is flagged on the list. An optional reminder email tells each owner what is due.

Deals and pipeline

Track opportunities by stage with value, probability and expected close date. The board shows value and weighted value per stage.

Forecast

Dashboard charts show the weighted forecast month by month and the pipeline by stage, plus win rate over the last 90 days.

Linked to Sales

A deal links the quotations your sales desk has already issued. Winning a deal needs a real customer, so the forecast matches the books.

Qualified leads, each with its AI hotness, city, source, next step and estimated value
Leads, sorted by what needs attention: stage, AI hotness, contact, source, value and the next follow-up, all on one line.
Deal board by stage with value, weighted value, close date and probability
The pipeline board. Value and weighted value in every stage.
The support desk

Most urgent first,
with the SLA on every ticket

The customer’s request, your replies and the team’s internal notes read top to bottom, with the SLA clocks beside them.

A reply drafted by AI in the rich-text editor, next to the AI triage card showing severity, urgency and the reason
Draft with AI, beside the AI’s triage. The draft lands in the reply box, formatted, for the agent to read and send; the triage card says how bad and how soon, and why.

Support desk

Tickets with priority, type, category, tags, team and owner. A clear lifecycle, and a conversation thread where internal notes never reach the customer. Replies are written in a rich-text editor.

AI ticket triage

The AI judges each ticket’s severity and urgency; a fixed table turns those into the priority, so the same problem always gets the same SLA. A person’s priority always wins.

Draft with AI

One click drafts a reply from the ticket’s conversation, looking up the products, services, stock and orders it mentions in your own records. It never sees internal notes and never sends: the agent reads, edits and sends.

Email to ticket

Connect a Gmail mailbox. A customer’s email opens or continues their ticket, anyone else’s becomes a lead, and your replies go back from the same address, in the same thread.

Business-hours SLA

First-response and resolution targets per priority, measured on your working calendar. Every ticket carries a live On track, At risk or Breached verdict. Waiting on the customer pauses the clock.

Two-way WhatsApp

Connect your own WhatsApp Business number through Meta’s official Cloud API. A new number opens a lead, a customer’s message opens a ticket. Nothing goes out without the customer’s recorded opt-in.

Gmail

Your mailbox,
filed once

Connect the Gmail address your customers write to, so their mail turns into tickets and leads without anyone copying it across, and replies go back from the same address.

What it does

  • New mail is read every two minutes; mail that was already there is left as it is.
  • A reply joins its ticket, a customer’s mail opens a ticket, mail from someone on a lead is added to that lead, and anyone else’s becomes a new lead. Auto-replies, newsletters and promotions are left alone.
  • Every mail is filed once and labelled Tathven/Imported in Gmail.
  • A public reply on a ticket that came in by email goes to the customer from the same mailbox, in the same conversation. Internal notes are never emailed.

Optional, and yours to withdraw

Gmail is connected only when an administrator chooses to connect a mailbox, and Tathven CRM never deletes, archives or moves mail. Disconnect stops reading, withdraws Google’s access and forgets the mailbox; access can also be removed at any time from the Google Account. Read how we handle Google user data in our Privacy Policy.

Email Mailboxes: two connected Gmail mailboxes, and how each mail is filed
Email in, tickets and leads out. Connect a Gmail mailbox and every mail is filed once.
Why Tathven CRM

Built for teams that
sell and serve

One customer record, from the first enquiry to the last ticket.

No integration project

Customers, users, units, quotations and notification settings are the ERP’s own. Nothing to sync and nothing to reconcile.

Numbers you can trust

A won deal needs a real customer, and the pipeline sums only open deals. The forecast weights each deal by its stage’s probability, which you set.

AI that knows its place

It scores and drafts; people decide. A score a person set is never overwritten, and a draft is never sent without an agent.

Built for teams that sell and serve

The salesperson and the support agent work from the same customer, and every change is recorded with who made it and when.

Your channels, your data

Your own WhatsApp number and your own Gmail mailbox, connected directly with no reseller in between, and consent enforced by the system. Run the AI on your own server if you prefer.

Works for any trade

Distribution, manufacturing, retail, services. The screens use your own sources, stages, ticket types and categories.

Your choice of AI

Scoring runs on the AI provider you pick: OpenAI, Anthropic, OpenRouter, a model on your own server through Ollama, or a decision model (TypeSafe Jev, or Laya on your own server). Phone numbers, e-mail addresses and names are never sent to it.

Permissions that fit

Separate rights for tickets, leads, deals, follow-ups and settings, each at view or change level. Reassigning work is a separate right.

Multi-unit ready

Leads, deals and tickets belong to a business unit, and SLA policies can be set per unit.

Screenshots are from a working CRM with sample data; names, companies, phone numbers and mail addresses are blurred.

Request a demo

See Tathven CRM running on
your own numbers

Tell us what you run today. We will show Tathven CRM working on a sample of your own data, then send a written scope and quotation — not a brochure.

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Tathven AI Private Limited · 236, Ramakrishna Mutt Road, Raja Annamalai Puram, Chennai 600 028, Tamil Nadu · +91 44 7964 7424 · Monday to Friday, 9:30 AM – 6:30 PM IST

© 2026 Tathven AI Private Limited. Tathven Agentic ERP, Tathven HRMS, Tathven AI Workspaces and Tathven CRM are products of Tathven AI Private Limited.